Jeff Bezos: the ‘obsessive’ Amazon founder and world’s next richest man

Just a few dollars more on the Amazon share price and the world will have a new richest man. Jeff Bezos, the company’s founder, is on the brink of overtaking Bill Gates to become the wealthiest person on the planet.

Bezos, 53, has been having a very good year. His net worth has risen by almost $20bn (£16bn) in the past five months to $85.2bn, putting him just behind Gates, the co-founder of Microsoft, who is valued at $89.3bn, according to the Bloomberg Billionaires Index.

Bezos’ fortune has soared thanks to a sharp rise in Amazon’s share price, which has gone up by one-third so far in 2017, valuing the company at $475bn and Bezos’s stake of roughly 17% at more than $80bn. If Amazon shares continue to rise at the same pace, Bezos will become the richest person in the world within days.

The man who changed the way we shop is not a johnny-come-lately internet billionaire. Amazon was founded in 1994, when people still referred to the web as the information superhighway. But it is now the fourth most valuable company in the world behind Microsoft, Google’s parent company, Alphabet, and Apple. Amazon is worth more than 30 times the stock market value of Tesco, Britain’s biggest retailer.

The business began with Bezos selling books from his garage in Seattle. Since then, Amazon has expanded into other retail categories, such as food, clothing and electricals, and developed a formidable cloud computing service, its own television shows and an electronic personal assistant for people’s homes.

In each annual financial report, Bezos reprints the letter he sent to shareholders in 1997, when Amazon floated on the stock market.

The letter lays out Bezos’s approach to business and running Amazon. He pledges to focus on the long term and being the market leader, “rather than short-term profitability considerations or short-term Wall Street reactions”. He knows those reactions well, having worked on Wall Street for a hedge fund before founding Amazon.

Bezos has repeatedly told shareholders, analysts and staff that it is still “day one” for the company, despite the fact that it accounts for 43% of all online sales in the US, and his office at Amazon’s headquarters is located in a building called “day one”.

His 2017 letter began with an explanation of what “day two” would be for Amazon. “Day two is stasis,” he wrote. “Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always day one.

“To be sure, this kind of decline would happen in extreme slow motion. An established company might harvest day two for decades, but the final result would still come. I’m interested in the question ‘How do you fend off day two? What are the techniques and tactics? How do you keep the vitality of day one, even inside a large organisation?’”

The best way to protect the company, he said, is “obsessive customer focus”.

This focus has defined Amazon and Bezos, positively and negatively. While the company generated $136bn of sales last year, it has attracted criticism for seemingly sweeping aside small retailers and battering high streets around the world as it has expanded, and for the amount of tax it pays.

Bezos was born in Albuquerque, New Mexico, in 1964. Brad Stone’s definitive book on Amazon and Bezos, The Everything Store, revealed that Bezos’s biological father, Ted Jorgensen, had no idea he was a multibillionaire.

When Stone visited Jorgensen, a unicyclist, unannounced, as part of his research for the book, he did not know who Bezos was or what he was talking about.

Bezos was born Jeffrey Preston Jorgensen to Jorgensen and Jackie Gise, who married as teenagers. Gise filed for divorce from Jorgensen when Bezos was 17 months old. In 1968, she married Miguel Bezos, who legally adopted Bezos as his son. Gise asked Jorgensen to stay out of their lives.

In an interview in 2014, after Stone’s book was published, Jorgensen said he was desperate to see his biological son, but Bezos had not been in contact.

Bezos has used the fortune built from Amazon to buy the Washington Post and invest in space travel through Blue Origin, a company he founded in 2000. The Amazon chief executive also invests in businesses through Bezos Expeditions, an investment fund that has bought shares in other successful internet startups, such as Airbnb, Business Insider and Uber.

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